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Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

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Keeping Facebook Info Private

February 2, 2010

There are plenty of posts about how Facebook can be part of your social media campaign. But that does mean you necessarily want everything on Facebook to be available to everyone. Take five minutes and make sure your Facebook privacy settings are right for you.

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Build Your Own Social Network

January 26, 2010

Ning is a social platform that allows you to build your own social network. It is very easy to use and provides even more flexibility than some of the major social media platforms. For law firms, Ning is a great way to share firm news, information, and calendars. Ning is also great for setting up communities [...]

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Get This: Backupify is Free Through January 31st

January 25, 2010

When all you had was e-mail, backing up your online data was a piece of cake. Now, most people have information spread out over social networks, photo sharing sites, blogs, and more. Backupify backs up all that data so you do not have to worry about losing it if the services you use get hacked, [...]

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Tweets Are For Birds

January 25, 2010

Well, not quite, but if you are not being followed or following others, I would not lose too much sleep over it; at least not yet.
You can ignore social networking
It seems like every article about legal marketing these days is about social networking, primarily Twitter, Facebook, and LinkedIn. Do they have a place one’s marketing [...]

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Should Your Firm Ban Facebook?

January 10, 2010

Facebook can be an enormous drain on your attention, but it can also be used as a marketing tool for both individuals and your firm. Banning Facebook altogether will create unneeded tension between management and attorneys, and is unlikely to create a boom in productivity.

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Organize Your Social Media Campaign

January 6, 2010

Social media should be part of your marketing campaign. Like any other marketing technique, however, it needs to be organized and focused. Consider using a social media calendar to maximize your efforts.

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Use Your Fax Machine to Send Emails

January 3, 2010

If you are technologically challenged, or know someone who is, you probably do not communicate with them via email. But if you have a phone line and a fax connection, Celery may solve your problem.

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Maximize Your Web Presence with Analytics

December 24, 2009

Having a website and a web presence are key to your marketing. Make sure you get the results you want from your site by using a program that tracks statistics for your website and your social media accounts.
Google Analytics is free and tracks more data than you can imagine. It tracks the number of daily [...]

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My Social Media Strategy

December 14, 2009

My social media strategy is nothing fancy, but it works. If you are looking for social media schemes full of promises and puffery, go talk to a social media “expert.” This is what works for me.
I try to make it easy for potential clients and local media to find me. Just as important, I try [...]

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