expectations

train your clients11 Train Your Clients

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As he frequently does, Seth Godin caught my eye with Train Your Customers:

Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve.

Several of Seth’s trained customer behaviors apply equally well to legal clients:

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client meeting productivity111 Use Client Meetings to Increase ProductivityMeetings are getting a bad rap these days, but I find them very useful to help me complete a project, especially when it has no clear deadline. Those kinds of tasks can end up sitting on your work plan for weeks, since they are always lower priority than the things due right now. But you can use meetings to get things get done sooner, rather than later.

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