
http://www.flickr.com/photos/atibens/4564801815/
As he frequently does, Seth Godin caught my eye with Train Your Customers:
Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve.
Several of Seth’s trained customer behaviors apply equally well to legal clients:
Meetings are getting a bad rap these days, but I find them very useful to help me complete a project, especially when it has no clear deadline. Those kinds of tasks can end up sitting on your