e-mail

A Few Great Email Campaigns

July 2, 2010

Following my previous articles about a few great law firm websites and how to create a drip email campaign, this article shares my file of great email campaigns that have come through my inbox. The most important feature for each of these is immediate impact, which usually accomplished through great color or imagery – your [...]

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Is E-mail Secure?

April 19, 2010

Whether your e-mail communications are secure depends on what you mean by security. In general, sending and receiving e-mail is about as secure as using a mobile phone. Listening in is possible, but it is also fairly unlikely. Of greater concern, given the government’s propensity in recent years to snoop around in everything—without a warrant, [...]

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Check In With Clients and Former Clients

April 16, 2010

Our contributors talk a lot about how to make the phone ring and how to get clients in the door. But what you do with those clients once you have them is more important than getting them in the first place. Excellent client service will mean different things to different clients—which is why you should [...]

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Voicemail Transcription

December 25, 2009

Voicemail is a waste of time. As Michael Arrington said (a while ago), “[v]oicemail is dead. Please tell everyone so they’ll stop using it.” I have no illusions that voicemail will truly die any time soon, so I have tried a number of ways to make voicemail more efficient in my office. My main solution [...]

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To “E” or not to “E”(mail)

November 10, 2009

As a speaker and coach on networking, one of the most frequently asked questions is “what is the best way to approach a contact to set up a breakfast or lunch; should I use the phone or email?” Of course, the best answer is whichever you think will be more effective with the person you [...]

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