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Write Awe-Inspiring Blog Posts

February 16, 2010

Congratulations, you have created a successful law blog, and you manage to post regularly but your blog needs a new jolt. Sociological research indicates that posts that inspire awe, have a positive tone, and share emotions are more likely to be shared by individuals.

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3 Places For Lawyers To Be and Be Seen On the Web

February 1, 2010

How you publish your online content is almost as important as creating it. That is where legal content platforms come into play.
As new legal content platforms continue to spring up, it becomes challenging for busy lawyers to decide where to allocate their online time. However, participating on these legal portals is some of the most [...]

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The Web Marketing Ecosystem

January 29, 2010

Paul Carpenter has created one of my favorite depictions of how search engine optimization works for a business. It is a clear illustration of how each of the core components of the “web marketing ecosystem”, work in harmony to generate new business through the web.

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Create a Successful Law Blog

January 26, 2010

You can find multiple posts on Lawyerist about why a blog can help with marketing and jumpstart a new practice Creating a blog, however, is just the first step. A recent article indicates that content, interaction, audience, and support are the most important factors in creating a successful blog.

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Legal Marketing Predictions for 2010

January 15, 2010

Last week it was time for all the “Best of 2009″ summaries, this week it is time for the New Year’s predictions in marketing and social media.
So instead of another “Top 10″ or “Best Ever” list to add to the mix, here are a few topics that have been trending in the marketing world that [...]

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Brevity is the Soul of Blogging

November 2, 2009

Lawyers tend to be long-winded, but long-winded bloggers tend to be unpopular. The longer a post goes, the more likely a reader will click away, so it pays to keep blog posts short, sweet, and pithy.
The most important thing is to consider your audience. If you are writing for other lawyers, you may be able [...]

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What Is A “Blawg,” And Why Does It Matter?

October 27, 2009

A blog is a website that contains “regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.” Blawgs are simply a subset of blogs. Webopedia defines blawg rather broadly:
Slang term used to describe an online blog that is written by lawyers, or one [...]

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