blogging

Maintaining Your Law Blog

February 6, 2010

If you have created your own law blog, you have taken a huge step towards creating an online marketing presence. Blogs, however, require constant attention and upkeep, and can start to feel stale after the initial excitement wears off. If you find yourself ignoring your blog, or you are just bored with it, shake things [...]

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Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

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Marketing on the Web

February 1, 2010

Whether you are just starting a solo practice or you have an established firm, you should never stop marketing. Content-based marketing on the web is a great way to get your name out there.
The best tool is developing a blog. Your blog should focus on a particular area of law. Use it to showcase your [...]

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Create a Successful Law Blog

January 26, 2010

You can find multiple posts on Lawyerist about why a blog can help with marketing and jumpstart a new practice Creating a blog, however, is just the first step. A recent article indicates that content, interaction, audience, and support are the most important factors in creating a successful blog.

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Market When Not Billing Time

December 28, 2009

Whether you work at a big firm or have a solo law practice, there are always times when things are slow and staying productive can be tricky. My boss always tells me that when things are slow, the goal is to market, market, and market more. Marketing comes in various forms, so try out a [...]

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Take Advantage of Google Reader

December 20, 2009

If you are reading lots of blogs on a regular basis, consider using Google Reader to optimize your time. The advantage of using a feed reader like Google Reader is processing lots of information quickly. Spend time to learning the ins and outs of Google Reader, and you will be able to exponentially increase the [...]

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My Social Media Strategy

December 14, 2009

My social media strategy is nothing fancy, but it works. If you are looking for social media schemes full of promises and puffery, go talk to a social media “expert.” This is what works for me.
I try to make it easy for potential clients and local media to find me. Just as important, I try [...]

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WordPress Integrates Location Information

November 13, 2009

Following the growing trend of integrating location information with social networking, WordPress now allows bloggers who host their sites through WordPress.com to attach their location information to postings.
WordPress also indicates this is just the beginning of geotagging features—they plan on integrating location of commenters, poll votes, and even an annual report to users showing where [...]

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Brevity is the Soul of Blogging

November 2, 2009

Lawyers tend to be long-winded, but long-winded bloggers tend to be unpopular. The longer a post goes, the more likely a reader will click away, so it pays to keep blog posts short, sweet, and pithy.
The most important thing is to consider your audience. If you are writing for other lawyers, you may be able [...]

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