Lawyerist » advertising

Freemium Marketing: What Gives?

Karin Conroy — Fri, 20 Aug 2010 11:00:55 +0000

Here’s a unique question for your business: what are you giving away? On last week’s LAB one of the topics we covered was the idea of offering something free — the idea of “Freemium” that has been floating around the blogosphere for a while. Freemium is the idea where a company provides something at no [...]

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Freemium Marketing: What Gives? is a post from: Lawyerist

Law Firm Website Personality

Allison Shields — Wed, 11 Aug 2010 14:02:00 +0000

Whether your law firm is composed of one lawyer, twenty or two hundred, your law firm has a unique culture and personality. That personality is reflected in everything from the way the telephone is answered to your firm letterhead to your approach to resolving your clients’ problems. It informs the way employees are treated and [...]

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Law Firm Website Personality is a post from: Lawyerist

Lawyer Rankings: What’s the Ranting Now?

Roy Ginsburg — Fri, 23 Jul 2010 11:00:18 +0000

It’s been a few years since lawyer rankings and ratings have been prominently featured in legal media circles. Four years ago, regulatory officials in New Jersey determined that it was “false and misleading” for lawyers in that state to advertise their selection by Best Lawyers or Super Lawyers. After a long legal battle over what [...]

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Lawyer Rankings: What’s the Ranting Now? is a post from: Lawyerist

Law Firm Marketing: It’s Like Working Out (Really)

Guest — Mon, 19 Jul 2010 11:00:57 +0000

Guest Post by Bonnie Buol Ruszczyk I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic of marketing spending. Some see it as a worthwhile investment, while others see it as a necessary evil, and some even see it as a complete waste of money. And depending [...]

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Law Firm Marketing: It’s Like Working Out (Really) is a post from: Lawyerist

Branding Your Law Firm Online

Guest — Mon, 05 Jul 2010 11:00:05 +0000

Is your law firm uniquely identified and differentiated from the competition online? The financial crisis that swept the nation last year shook the legal community deeply. Across the country, numerous law firms implemented pay reductions, reduced billable hours, froze new hires, and cut back on philanthropy in order to stay afloat. The wake of these [...]

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Branding Your Law Firm Online is a post from: Lawyerist

How to Create a Drip Email Campaign

Karin Conroy — Thu, 01 Jul 2010 11:00:28 +0000

There are plenty of articles out there about why email marketing is good for your business but this article offers the complimentary “how to” instead. A drip email campaign is one where you develop a single concept, message, or goal and continue to pepper your network with brief messages to persuade or influence. The idea [...]

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How to Create a Drip Email Campaign is a post from: Lawyerist

Marketing Unbundled Legal Services in a DIY Economy

Steph Kimbro — Wed, 16 Jun 2010 11:00:25 +0000

Consumers are going online in large numbers to purchase unbundled legal services, mostly DIY legal forms. They are turning to companies that provide legal form generation online without the benefit of attorney guidance, or they are purchasing kits at local office supply stores. Some are even attempting to search for free forms online and then [...]

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Marketing Unbundled Legal Services in a DIY Economy is a post from: Lawyerist

Make Search Engines Chase You

Gyi Tsakalakis — Tue, 15 Jun 2010 11:00:58 +0000

Being a legal search marketing consultant, I always have my ear to the ground for new online legal marketing strategies, techniques, and methods for increasing my law firm clients’ online visibility. As you probably know, there is a lot of noise out there. You don’t need to look further than your email’s spam filter to [...]

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Make Search Engines Chase You is a post from: Lawyerist

Email Newsletters and Eye Tracking

Karin Conroy — Thu, 20 May 2010 11:00:20 +0000

How does a picture like that looks like a scientific experiment of pink amoeba belong to an article about email newsletters? Because this is how your eyes behave when you are processing messages in your inbox. Jakob Nielsen conducted a study on email newsletter usability and concluded that “email newsletters are the best way to [...]

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Email Newsletters and Eye Tracking is a post from: Lawyerist

5 Ways to Attract Perfect Clients

Kevin Houchin — Tue, 18 May 2010 11:00:00 +0000

Are you attracting the type of clients you want? Or better yet, do you believe attracting such clients requires a five-figure marketing budget and an enormous time commitment that you simply cannot afford spare? Well I am about to share with you a foolproof, 5 step system that will have you attracting your ‘perfect clients’ [...]

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5 Ways to Attract Perfect Clients is a post from: Lawyerist