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Freemium Marketing: What Gives?

August 20, 2010

Here’s a unique question for your business: what are you giving away? On last week’s LAB one of the topics we covered was the idea of offering something free — the idea of “Freemium” that has been floating around the blogosphere for a while. Freemium is the idea where a company provides something at no [...]

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Law Firm Website Personality

August 11, 2010

Whether your law firm is composed of one lawyer, twenty or two hundred, your law firm has a unique culture and personality. That personality is reflected in everything from the way the telephone is answered to your firm letterhead to your approach to resolving your clients’ problems. It informs the way employees are treated and [...]

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Lawyer Rankings: What’s the Ranting Now?

July 23, 2010

It’s been a few years since lawyer rankings and ratings have been prominently featured in legal media circles. Four years ago, regulatory officials in New Jersey determined that it was “false and misleading” for lawyers in that state to advertise their selection by Best Lawyers or Super Lawyers. After a long legal battle over what [...]

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Law Firm Marketing: It’s Like Working Out (Really)

July 19, 2010

Guest Post by Bonnie Buol Ruszczyk I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic of marketing spending. Some see it as a worthwhile investment, while others see it as a necessary evil, and some even see it as a complete waste of money. And depending [...]

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Branding Your Law Firm Online

July 5, 2010

Is your law firm uniquely identified and differentiated from the competition online? The financial crisis that swept the nation last year shook the legal community deeply. Across the country, numerous law firms implemented pay reductions, reduced billable hours, froze new hires, and cut back on philanthropy in order to stay afloat. The wake of these [...]

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How to Create a Drip Email Campaign

July 1, 2010

There are plenty of articles out there about why email marketing is good for your business but this article offers the complimentary “how to” instead. A drip email campaign is one where you develop a single concept, message, or goal and continue to pepper your network with brief messages to persuade or influence. The idea [...]

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