You’ve seen him on commercials saying he’s “For the People.” Now, Orlando attorney John Morgan is “For Tim Tebow.”
Morgan’s law firm Morgan and Morgan released an ad on the firm’s official YouTube account. In it, Morgan makes a case for the Jacksonville Jaguars to sign the former Denver Broncos and New York Jets quarterback.
The ad will reportedly play on TV and radio in the Jacksonville area.
So, why is Morgan doing all of this?
John Morgan’s son says they’re not just big fans, they love the guy.
An attorney profile is so much more important than listing where you went to law school (whether or not you include the date of graduation), your bar association memberships, and your areas of practice.
Of course that stuff matters.
But, in my opinion, even though the attorney profile has been around since the first lawyer website, it remains a largely untapped goldmine.
By following three steps to a better attorney profile, you’ll make it do what it’s really capable of: turning potential clients into paying clients.
Going paperless is a continuing process. Once you’ve got what you need and have developed your workflow, going paperless is about finding the additional tools and implementing tips and tricks to streamline as many processes as possible. So here are a few tips and tricks in Adobe Acrobat I’ve picked up since I’ve gone paperless.
The most important tip? As I’ve said before, don’t try to skimp on your .pdf program. In a paperless office you’ll spend nearly as much time using your .pdf program as you will your word processor. So don’t skimp—Adobe Acrobat Pro will give you more features than you will probably ever use. But the features you do need will be there.
I’m frequently asked how much time and money should attorneys spend on marketing. Like a true lawyer, I reply that “it depends.” There is no magic percentage of revenue or billable hours to be allocated to business development activities. The answer to this question will vary by practice area, geographic location and budget.
But when asked about the two most important marketing tools for attorneys, my answer is rarely “it depends.” The answer is your networking efforts and your website. No matter how much time and money a lawyer decides to spend, spend it in these two areas.
I’ve been working as a copywriter and marketer for lawyers since 2008. I’ve helped build hundreds of lawyer websites and wrote countless blog posts. I’ve seen the good, the bad and the ugly when it comes to direct marketing on the Internet.
And the one must-have for all lawyer websites, in my opinion, isn’t great design or clever copy or superb SEO. It’s not having all the bells and whistles like click-to-chat and video clips.
It is the rare lawyer who is familiar with all the intricacies of legal marketing ethics rules. Most of them, however, seem to know that they must take care when using the word “specialize.” At the same time, most of these attorneys have no idea why. Continue reading this post to discover the answer.
Writing a press release and sending it out into the wild is a valid way to promote your firm. Done right, you can pick up decent inbound links to your website when online publishers run your press release and link back to you. You also engage in one of the highest forms of content marketing by providing useful, interesting content about your firm.
But “useful” and “interesting” are the keywords here.
The trouble with many press releases these days, as Danny Sullivan points out on Search Engine Land, is that many press releases are “crap,” which means light-years away from useful or interesting, and therefore aren’t newsworthy in the least.
I recently received a call from a former lawyer-coaching client of mine seeking marketing ethics advice. He’s a solo practitioner and plans to relocate to a new office building. In the new location, he will office share with two other solos. His question: What kind a signage is appropriate when three solos are sharing one office at the same address?
So, kid, you want to practice law, eh? Here’s all you need to do:
Get a college degree. Study for LSAT. Take the LSAT. Get into best law school that will have you. Borrow $150K to pay for it. 3 years later, graduate. Spend several thousand dollars more studying for the bar exam. Pass it. Take the oath. Get your license. Yay! You’re a lawyer.
Got a job yet? No? Well, open a law office. And good luck, but be sure to put the year you were licensed on that website you built to lure clients in so you can impress them with your silver tongue and razor-sharp mind. Make sure they know you are a “baby lawyer” so that if their legal problem is, you know, important to them, they can avoid you like the plague. And if you happen to have experience that pre-dates your licensure, too bad. If you don’t list your licensure date, you’re unethical. Because experience matters that much. Oh, stop crying. You’re a lawyer. Toughen up.
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