Posts tagged as:

advertising

Thanks to our Lawyerist advertisers! Week of June 27

June 27, 2009

We would like to thank our current Lawyerist advertisers:

Apex Process Servers: Getting your legal documents into the right hands in Minnesota
Time59: Online time and billing software for solo professionals
(Use referral code “Lawyerist” to get 4 extra months free!)
Conroy Consults: Law firm website design and creative marketing development

We greatly appreciate your continued support!

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Yodle Challenge: update from Brea Buettner

June 24, 2009

A week and a half in, our Yodle Challenge guinea pig, Brea Buettner, just posted an update to the Yodle Challenge thread on the Lawyerist Forum. You will need to sign up for the forum (it’s free!) to see what she has to say. Brea will check in to answer questions, and so will Mike [...]

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Yodle Challenge, part 1: getting started

June 12, 2009

I said some pretty unfriendly things about Yodle’s sales staff recently, and Yodle took it pretty hard seriously. In response, Mike DeLuca, Yodle’s VP of sales and marketing, issued a challenge: Yodle would give away 3 months of free online marketing to prove Yodle can deliver real value.
We chose newbie lawyer Brea Buettner as our [...]

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Make your marketing stand out

April 8, 2009

Consumer lawyers are awful marketers — then again, all lawyers are awful marketers.  After all, we weren’t even allowed to advertise until Bates v. State Bar of Arizona was decided by the U.S. Supreme Court in 1977.
Look in your Yellow Pages or newspaper and look at all the ads for lawyers. They all look [...]

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Experiment: three weeks of free consultations

March 23, 2009

I recently experimented with offering free consultations for all potential clients, something I have not done for well over a year. It was a spectacular failure. In fact, although I originally intended to offer free consultations for at least two months, and then assess the results, I got fed up with the cancellations and unprepared [...]

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Two states opt for sane lawyer advertising rules

March 6, 2009

Within recent days two states – Maine and Alabama– have turned back restrictive lawyer advertising proposals (first heard from the ABA’s Will Hornsby, who is now on twitter). Let’s hope it’s part of a trend.
Maine became another of the vast majority of states to adopt rules (effective Aug. 1, 2009) consistent with the ABA’s revised [...]

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Connect with your clients for real results

March 5, 2009

Lawyers have a tendency to act big – to make their law firm names sound monolithic, to make their voicemail systems like mazes.  But what they don’t realize is that consumer don’t hire law firms.
Consumers hire lawyers.
People hire people.
When you create this facade, you invariably insulate yourself from your clients and prospects.  That leads to [...]

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How to keep your client involved

March 4, 2009

Advertising is a form of marketing, but not all marketing involves advertising.  This is a truism, print it out and put it over your desk so you always remember it.
In fact, advertising is but a small portion of your marketing – at least, it should be.
For my practice, the majority of the marketing occurs after [...]

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10 ways for lawyers to increase marketing effectiveness

March 2, 2009

Lawyers, when faced with the prospect of marketing their practices, often look for places to cut a check—an ad agency, marketing consultant, TV station, online directory du jour . . . you name it. But the problem is that by taking a hands-off approach they are by necessity entrusting their business profitability on a third-party [...]

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Blogging 101: Why blog?

October 29, 2008

A blog is probably the most effective way to drive potential clients to your (virtual) door. Well-written, attractive, and well-configured blogs consistently appear at the top of search engine results, and often result in earned media exposure for the blogger.
What is a blog?
A blog is just a frequently-updated website. It is a simple, easy way [...]

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