Consider making Twitter part of your marketing plan
When it comes to marketing, what Web 2.0 tools are part of your plan? Jon Gordon asked me how I would describe Twitter’s usefulness to a group of communications lawyers, and I told him I would recommend it as a way to help create an “ecosystem” around a law practice (or, sans buzzwords, to help […]
Why you should try free software
“Free” has two meanings: (1) gratis, and (2) libertas. When I say free software, I mean libertas, although much free software is gratis, as well. Choice There are two parts to choice: (1) different software that does the same thing, and (2) the ability to modify software to do what you want. Don’t like the […]
Kristi Weikel on marketing a general practice, small firm
Kristi Weikel keeps thinking about ways to improve her marketing effort, her practice, and her services.
Karen Lundquist of Lundquist & Lange on marketing a small, international law practice
Karen Lundquist has built a small, international law practice focused on employment and business matters.
Solo attorney Jennifer Lewis Kannegieter on marketing, blogging, and practice management
Solo attorney Jennifer Lewis Kannegieter discusses marketing, blogging, and practice management in her law firm.
Online marketing 101: blogs and social networks (part 3 of 3)
Hosting provider? Check. Website? Check. Advertising plan? Check. Now it is time to talk more advanced online marketing: blogs and social networking. Starting a blog or participating in an online social network is more advanced in the sense that both require more time and a bit more comfort with online interaction. But blogging and social […]
Book review: The E-Myth Revisited, by Michael E. Gerber
My good friend and financial advisor, David Benning, recently loaned me The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do About It, by Michael E. Gerber. David is a small business owner, like me, and he said The E-Myth Revisited had changed the way he approached developing his business.
Simplify your workspace
From Unclutterer comes a great post by Zen Habits author Leo Babauta on creating a minimalist workspace. Most of the attorneys I know life among piles of paper. While some defend their “system” of “organization,” most just don’t seem to know how to escape from the paper jungle they created for themselves. So the first […]
Online marketing 101: websites and advertising online (part 2 of 3)
Okay, so you are comfortable with online privacy issues, you have spent some time on Wikipedia and Google learning about the “geek stuff,” and now you want to get going and market your law firm online. Obviously, you want to start with square one: a website. And a website is the logical next step in […]
50 open source alternatives to proprietary software
Hopefully by now I have convinced you of the value of open-source software. If you still are not sure what’s what, Jimmy Atkinson of WHDb has a great post on the top 50 proprietary programs and their open-source alternatives. There are many other alternatives on both sides, but this post is a great entre if […]
Online marketing 101: privacy and technical know-how (part 1 of 3)
By now, most attorneys are at least thinking about marketing their practice online, if not doing it in some fashion already. But “online marketing” is a concept so vague it is completely unhelpful. Online marketing encompasses everything from websites to social networking sites to chat rooms. Much online marketing is similar to offline marketing, but […]
How I get things done
I consistently preach the gospel of procedures. Nothing works without good procedures. You can have the most cutting-edge computer, the best software, and the best intentions, but if you do not have solid, tested procedures in place, none of that fancy tech will do you a darn bit of good. Behind David Allen’s excellent Getting […]
My timekeeping and accounting solution
My wife commented yesterday that it has been a long time since she heard me complaining about my timekeeping and accounting software. It’s true. I hadn’t realized how much less frustration I have since I ditched Time Matters and Billing Matters Plus for good. Instead, I am using a combination of spreadsheets and simple but […]