Since we’re on the subject of what you are supposed to put on your website, Scott Greenfield explains why you shouldn’t try to post your win-loss record (assuming you practice in an area where wins and losses are an actual thing).
Read Win, Lose or Draw: Marketing Your Batting Average on Simple Justice.
Sam Glover has been writing about law practice technology, management, marketing, and other stuff on Lawyerist since 2007. He consults on appeals and motion practice in his solo practice. When he isn't blogging or lawyering, Sam drinks espresso and plays with fountain pens.
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Read the comment below or add one of your own.
I just hate to say this, but I agree with Scott here. As he says, “promoting ‘wins’ is fraught with ethical problems.” Most lawyers will be tempted to present such facts in a misleading way. In theory though, I do believe that a web page explaining one’s batting average, can be truthful, not misleading, and therefore ethical.
One thing to think about. Take away the website. A potential client is in your office interviewing you and asks “Tell me about your experience. What’s your batting average?” Of course, you are not going to say, “I can’t tell you anything. To do so would be misleading and unethical.” So my point here is that whatever you do tell the client should be OK on a website if whatever you say is not misleading. Wherever one draws the line should be the same for the website and for the in person conversation.