the lawyering survival guide

Lawyerist LAB: the Lawyering Advisory Board

Become a Great Storyteller

February 4, 2010

Every practicing lawyer, regardless of practice area, needs to be a great storyteller. At some point in the course of representing a client, effectively conveying their story will be critical to their case. When you have the spotlight, make sure you take advantage.

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Pssst, Buddy—Wanna Buy a Client?

February 4, 2010

Running a successful law practice is all about getting clients. One way is by building a referral network, a frequent topic on Lawyerist. Another way is by advertising, such as in the yellow pages.
As traditional advertising methods wane, lawyers are getting excited by new methods of attracting clients through the internet. All those potential clients [...]

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Putting Unbundled Legal Services Online

February 4, 2010

An attorney may provide unbundled legal services with a virtual law office as the sole method of delivering legal services to clients, or a virtual law practice may be added to an existing law office as an amenity to in-person client or as a method of pulling in additional revenue from a separate online client [...]

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To Free or Not to Free Consultations

February 3, 2010

The vast majority of lawyers offer free consultations or evaluations to prospective clients. Others charge for first consultations, depending on the type of case. If you are considering switching to a different method, or feel uncomfortable one way or another, here are a few things to consider.

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Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

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Getting Real: Putting Yourself under Oath

February 3, 2010

Even though we are usually ready and willing to dig into the dirty, ugly, underside of our clients’ circumstances, we often shy away from putting our own practice and own behaviors under the microscope.
We encourage our clients to fully disclose details to us, to bare their souls, and to tell us things that they would [...]

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Keeping Facebook Info Private

February 2, 2010

There are plenty of posts about how Facebook can be part of your social media campaign. But that does mean you necessarily want everything on Facebook to be available to everyone. Take five minutes and make sure your Facebook privacy settings are right for you.

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Marketing on the Web

February 1, 2010

Whether you are just starting a solo practice or you have an established firm, you should never stop marketing. Content-based marketing on the web is a great way to get your name out there.
The best tool is developing a blog. Your blog should focus on a particular area of law. Use it to showcase your [...]

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3 Places For Lawyers To Be and Be Seen On the Web

February 1, 2010

How you publish your online content is almost as important as creating it. That is where legal content platforms come into play.
As new legal content platforms continue to spring up, it becomes challenging for busy lawyers to decide where to allocate their online time. However, participating on these legal portals is some of the most [...]

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