Can You Disseminate Embarrassing Client Information Online And Get Away With It?
A Virginia lawyer's blog including embarrassing details about clients is protected by the First Amendment -- but not exempt from attorney advertising rules.
Yelp v. McMillan: Law Firm Astroturfing?
At least some people use Yelp, and other rating sites, in their searches to find a lawyer. Good and bad client reviews on Yelp can have an impact on people’s perceptions of you. And they appear prominently in SERPs. So, it makes sense for lawyers to concern themselves with what’s being said about them there. […]
Websites for Rent?
Considering buying or renting a law firm website? Do you know how to tell the difference? Hundreds, if not thousands of lawyers don’t own their own websites. They rent them from their web marketing company. And many of them don’t even realize it. Years ago, when I first started researching the legal website marketing space, […]
Yext PowerListings Review
If you market your practice in local search results, you know that having accurate, consistent location information across the web is a major ranking factor. Yext is software that allows businesses to update their location information across a bunch of sites, maps and apps. Here are some things to think about if you’re considering signing-up. […]
$500, Your Law Firm and SEO
A couple of weeks ago in The LAB, Sam asked: Can solos really compete with big SEO budgets? I think this is a topic worth a little more discussion, so I’m going to expand on my response here. Before we get to the “what lawyers can spend $500 to market their practices online” part, we […]
The Best 2013 Law Firm Website: Burnet, Duckworth & Palmer
The voting is in, and the website of Burnet, Duckworth & Palmer wins our best law firm websites, 2013 edition with a convincing 32% of the votes!
Hold up. You’re spending time and money on web marketing without setting goals? Are you frakin’ nuts? How do you know whether any of this “stuff” is working? And by working I mean meeting your goals. Oh wait… In my experience, when most lawyers think of web analytics they think of “hits” to their site. […]
Calculating Monthly Website Fees – Are You Getting Gouged?
Quick – what are you paying every year for your website? If you had to multiply by twelve to calculate the annual cost of a monthly website fee, you may be getting ripped off. The only legitimate ongoing fees you should be paying for your website are for your domain name (about $10/year) and hosting […]
How Much Is An Appellate Win Worth To You?
A trio of appellate law experts have teamed up to offer moot court services that could increase your chances of winning that key appellate case, but their services will run you the price of a BMW Mini. Would you pay?
Just Like Lawyers, Legal Marketers Can Be Good or Bad
A few shameful legal marketers should not taint all legal marketers.
Law Firm Sues the Rainmaker Institute for Failed SEO [UPDATED]
It’s hard to feel much sympathy for Seikaly & Stewart. Regardless whether the Rainmaker Institute actually has anything valuable to sell, it’s pitch reminds me of those late-night infomercials that promise to teach you to get rich from flipping houses or selling gold if you will just attend a very expensive seminar at a hotel near the airport.
Google AdWords Local Mobile Law Firm Case Study
As Google continues their enhanced campaigns upgrade, some of the first enhanced AdWords campaign numbers are beginning to emerge. From Inside AdWords: Florida-based law firm worked with its search software and agency partner, WordStream, to upgrade its campaigns. The two teams completed the upgrade – including a full update of Colombo & Hurd’s mobile, location, […]
Survey Says: Your Website Needs Improvement
Looking for feedback about your law firm’s website? Was your site overlooked by Sam, Aaron and Greg? You can now use Google consumer surveys to measure your visitors’ site satisfaction for free. Perhaps the best way to improve your legal website or blog is to listen to what your visitors have to say about it. […]
The Wrong Way To Network
Networking is about making both parties more successful. Avoid the mistakes of not being inquisitive, being pushy for leads, or forgetting to say "thank you."