Getting Local With Search Engine Optimization
If your practice is locally focused, getting found in the traditional organic search results isn’t the only way to get found online (although it is a good one). Almost as important, is to ensure that you have claimed listings in the various local listings of the major search engines.
Getlisted.org is a great place to get started:
By simply entering your firm’s name and zip code, Getlisted.org will scan some of the major local search results to verify that you have claimed your listing.
Currently, the service scans Google Places, Yelp, Bing’s local listings, Yahoo’s local listings, and the Best of The Web directory.
According to their Mission Statement, Getlisted.org is:
“A resource for small business owners to learn more about the way their businesses are listed online. As our Mission Statement says, our goal is “to help small businesses claim and enhance their listings at major search engines.” GetListed.org currently focuses on businesses based in the United States only, but an international version of the site is in development.”
Principals David Mihm and Patrick Sexton are leaders in local search. Mihm’s Local Search Ranking Factors survey is one of the very best resources of Local Search Engine Optimization.