You don’t have to write a blog to take advantage of them. By leaving comments on blogs, you can establish yourself as an authority to that blog’s regular readers, who may find their way to your website.
If you want to drive traffic by leaving comments, make sure you create a profile, if possible, with your website address, so other readers will have an easy time finding you. Blogs without commenter profiles usually still let you include your website. Make sure you do.
Also, keep your identity consistent across the blogs on which you comment. I recommend using a variant of your real name (I am usually “samglover”) rather than a nom de plume. It will make you easier to find.
Finally, sign up for Twitter and let others know what you are reading and commenting on.
(photo: Wikimedia Commons)
Sam Glover is a business and consumer rights lawyer and the creator of Lawyerist.
Lawyerist is the #1 law practice blog. We write about marketing, practice management, career development, and more.
{ 6 comments… read them below or add one }
If one does not have a blog, web site, or other online identity one should use their LinkedIn profile URL.
Good point. Although I would argue that if one does not have a blog or web site, one should get with the program and get one as soon as possible.
Great post! I’m a firm believer that one of the best ways to get people to show interest in you is to show interest in them first! :)
Isn’t it like courting? We are, after all, courting relationships, are we not? In my case, I look for people in law, business, Government, since I operate a small B2B business engaged in skip tracing, asset locating, and background checks. I am new to blogging, so I invite your comments. Have a great year!
It’s a good illustration that simply participating in a variety of activities can be as valuable — or more valuable — than spending money to market yourself. Dollars spent without participation are devalued.
Thanks so much for the really practical advice you’re providing on this site.