Do People Really Use the Internet to Find Lawyers?
In a word, yes. However, not necessarily in the ways that you might think. And certainly not in the ways and numbers that your average friendly internet marketer might be trying to convince you.
Nonetheless, I find this survey interesting. It was commissioned by a law firm, not a seller of legal internet marketing services or the ABA.
At the core of the survey are three questions:
- When you need to find a specialty lawyer how would you start your search?
- If you search for a specialty lawyer on the internet what is most important to you?
- If you searched for a specialty lawyer on Google, what would do you first?
I’m no statistician. And for many, this survey simply validates the obvious:
When most people start their search for a lawyer they ask someone they know for a referral.
But notice that 21.9% seem to indicate that they would begin their search for a lawyer on a search engine.
You’ll also notice what’s not near the top of the list: social media sites.
So before you sign-up for the next “Make it Rain with Twitter Course,” take a second to ask yourself whether your time and money are better spent on marketing to people on social sites or motivating more people to tell their friends about you.
The survey contains some other interesting data too. For example, respondents in the 25-34 age range appear use search to find a lawyer more than in the older age ranges:
And as Moses & Rooth also observed, of the respondents who begin their search with the internet, it was most important to them to find information about the lawyer elsewhere on the internet:
Significantly more so than finding reviews on Google, Yelp and Facebook.
What do you think? Does this survey merely validate the obvious? Does it reflect your experience? Does it provide perspective? Or do you think it statistically insignificant (or flawed)?