Marketing

Before you can serve clients, you have to get them, and that means getting familiar with blogging, social networking, SEO, branding, and more. It's all here. Or, if you prefer the condensed version, sign up for our free 15-Day Legal Marketing Upgrade:

Potential Clients Don’t Care Where You Went To Law School

August 27, 2010

Your Clients Don’t Care Where You Went to Law School | the [non]billable hour

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LegalZoom Goes After Estate Planning Lawyer Tyler White

August 26, 2010

LegalZoom recently took Lawyerist LAB-member Tyler White to task for his post criticizing the LegalZoom’s disclaimer. Tyler pointed out that LegalZoom provides a lot of legal forms of dubious value for very little money, but disclaims all responsibility for the harm they may do. For starters, LegalZoom points out that it is not even a [...]

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A Landing Page Can Convert Clicks to Clients

August 24, 2010

Guest post by Vickie Hendricks. The goal of pay per click (PPC) and email blasts is to drive prospects to your website. Unfortunately, more often than not, the potential client is referred to the firm’s homepage or maybe a practice area. But what will your prospective clients do once they get to those pages? They [...]

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Marketing Monday

August 23, 2010

Guest post by Graham M. Martin. Since opening my own practice, I have found that completing the sometimes-inane law firm marketing tasks works best when I am fresh. Therefore, I have implemented Marketing Monday, during which I focus most of my energy for the day on the marketing of my practice. It eases me into [...]

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Freemium Marketing: What Gives?

August 20, 2010

Here’s a unique question for your business: what are you giving away? On last week’s LAB one of the topics we covered was the idea of offering something free — the idea of “Freemium” that has been floating around the blogosphere for a while. Freemium is the idea where a company provides something at no [...]

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Facebook Privacy in a S.N.A.P.

August 19, 2010

Facebook is by far the most popular social media site and it can be used to help market your practice. Even though it has been a couple of months since Facebook experienced a privacy issue you should still keep tabs on your privacy settings. Whether you are securing your page for the first time or [...]

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