From the category archives:

Marketing

Maintaining Your Law Blog

February 6, 2010

If you have created your own law blog, you have taken a huge step towards creating an online marketing presence. Blogs, however, require constant attention and upkeep, and can start to feel stale after the initial excitement wears off. If you find yourself ignoring your blog, or you are just bored with it, shake things [...]

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Following Up, Step-by-Step

February 5, 2010

My last post talked about creating follow up systems to make the most out of your network. Some readers wanted some more ‘meat,’ so I prepared a more detailed, step by step guide. The permutations of a follow-up plan are almost endless; this example is just meant to give you some ideas to get you [...]

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Pssst, Buddy—Wanna Buy a Client?

February 4, 2010

Running a successful law practice is all about getting clients. One way is by building a referral network, a frequent topic on Lawyerist. Another way is by advertising, such as in the yellow pages.
As traditional advertising methods wane, lawyers are getting excited by new methods of attracting clients through the internet. All those potential clients [...]

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Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

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Keeping Facebook Info Private

February 2, 2010

There are plenty of posts about how Facebook can be part of your social media campaign. But that does mean you necessarily want everything on Facebook to be available to everyone. Take five minutes and make sure your Facebook privacy settings are right for you.

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Marketing on the Web

February 1, 2010

Whether you are just starting a solo practice or you have an established firm, you should never stop marketing. Content-based marketing on the web is a great way to get your name out there.
The best tool is developing a blog. Your blog should focus on a particular area of law. Use it to showcase your [...]

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3 Places For Lawyers To Be and Be Seen On the Web

February 1, 2010

How you publish your online content is almost as important as creating it. That is where legal content platforms come into play.
As new legal content platforms continue to spring up, it becomes challenging for busy lawyers to decide where to allocate their online time. However, participating on these legal portals is some of the most [...]

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The Web Marketing Ecosystem

January 29, 2010

Paul Carpenter has created one of my favorite depictions of how search engine optimization works for a business. It is a clear illustration of how each of the core components of the “web marketing ecosystem”, work in harmony to generate new business through the web.

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Create a Successful Law Blog

January 26, 2010

You can find multiple posts on Lawyerist about why a blog can help with marketing and jumpstart a new practice Creating a blog, however, is just the first step. A recent article indicates that content, interaction, audience, and support are the most important factors in creating a successful blog.

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Build Your Own Social Network

January 26, 2010

Ning is a social platform that allows you to build your own social network. It is very easy to use and provides even more flexibility than some of the major social media platforms. For law firms, Ning is a great way to share firm news, information, and calendars. Ning is also great for setting up communities [...]

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