August 18, 2010
As he frequently does, Seth Godin caught my eye with Train Your Customers: Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve. Several of Seth’s trained customer behaviors apply equally well to legal clients:
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August 16, 2010
In a previous post for Lawyerist, I discussed how ‘old school’ methods of communicating with clients may be more effective now that technology seems to be taking over our lives. The same applies to your marketing. In this world of electronics, the most novel marketing approach might be the least ‘updated’ one — the human touch.
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