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Roy Ginsburg

Tweets Are For Birds

January 25, 2010

Well, not quite, but if you are not being followed or following others, I would not lose too much sleep over it; at least not yet.
You can ignore social networking
It seems like every article about legal marketing these days is about social networking, primarily Twitter, Facebook, and LinkedIn. Do they have a place one’s marketing [...]

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Should You Make Resolutions for Next Year?

December 28, 2009

The new year is just around the corner. Are you going to make any resolutions for your practice? The good; they can keep you focused. The bad; they may discourage you if you cannot keep them. When I coach attorneys, I take a middle-of-the-road approach. I ask clients to think about two to four goals [...]

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Holiday Cards: Bah Humbug!

December 4, 2009

It is now that time of the year when lawyers put together their list of who to send holiday greetings to. From a marketing standpoint, I have always thought that they were a waste of time and money.

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To “E” or not to “E”(mail)

November 10, 2009

As a speaker and coach on networking, one of the most frequently asked questions is “what is the best way to approach a contact to set up a breakfast or lunch; should I use the phone or email?”
Of course, the best answer is whichever you think will be more effective with the person you are [...]

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Make Friends Before You Need Them

October 14, 2009

I recently spoke at my alma mater (University of Wisconsin Law School) on job hunting tips and tactics.  Although I speak frequently, my audience is usually lawyers, not students. While preparing the speech, I wanted to add some new tips that would be relevant to students.  I then asked myself, if there was one thing [...]

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Networking—It’s Not That Bad!

September 16, 2009

When coaching or speaking to lawyers about the importance of networking, the knee-jerk reaction of many is “you gotta be kidding me; I would rather take the bar exam again than network!” I was recently reminded of this mentality when one of my clients commented to me after two months of aggressively networking for a [...]

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Marketing Malpractice Means Not Having a Website

August 31, 2009

I still meet some lawyers, especially solos, who insist they do not need a website. “I have more than enough business” is the common push back to any suggestion that they should have one. Well, they may have “enough business,” but there would definitely be more business with a web presence.
Without a website, you [...]

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Work the Room Comfortably at a Conference

August 7, 2009

Perhaps the most effective networking is a one-on-one setting over coffee or lunch. That is usually within most people’s comfort zone. But how comfortable are you when attending a conference with a room full of strangers. Can you “work the room” without breaking into a cold sweat?
Here are a few simple tips to keep [...]

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Legal Marketing Is Better When You Say “Thank You”

July 13, 2009

When networking for business development or finding a job, you must know your value proposition. In other words, if you want to be hired as someone’s lawyer or employee, be prepared to convincingly state why you are different and better from the others being considered. For some, this is easier said than done. Eventually though, [...]

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Should I market differently in a down economy?

June 26, 2009

In this tough economy, perhaps the most frequently asked question I get from my business development coaching clients, as well as attendees at my marketing CLE’s is “Should I be doing anything differently now?”
The answer is basically no. Now is the time you simply cannot afford not to market. You need to reconnect with former [...]

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