Listening Your Way to New Business
Listening is the most effective sales technique. The way to sell effectively is to meet a prospective client and have five intelligent questions ready.
A Universal Marketing Checklist for Young Lawyers
By taking these steps, associates and young lawyers can transform their legal careers from supporting associate to rainmaking partner.
Follow-Up: The Marketing Step Lawyers Miss
Lawyers waste time and money because of this omission. The missing step is following up.
Droid Razr: The Best Smartphone on the Market Today
Best mobile technology new Motorola Razr smart phone Verizon Wireless Android fastest, lightest and most convenient
Boosting Leads and New Business with Search Engine Optimization
To rank high in "organic" search results --- the free kind that Google supplies --- two key factors are keywords and inbound links (or "inlinks).
Legal Marketing in Client Organizations
Pursue face-to-face legal marketing by being visible in a trade or business association. It will increase your word-of-mouth advertising.
Sell Legal Services by Asking Questions
Selling is not about convincing the other person to buy. It's about asking questions like a doctor who asks "where it hurts" and listens attentively.
Ten Ways to Increase Word-of-Mouth Advertising
Word-of-mouth advertising is the most powerful way to generate new business. Here are ten ways to improve it.