Karin Conroy

Freemium Marketing: What Gives?

August 20, 2010

Here’s a unique question for your business: what are you giving away? On last week’s LAB one of the topics we covered was the idea of offering something free — the idea of “Freemium” that has been floating around the blogosphere for a while. Freemium is the idea where a company provides something at no [...]

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Website Content in 5 Easy Steps

August 13, 2010

Without fail, the most difficult part of creating and maintaining a website is the content development. Your website content should be constantly updated with the help of the blog that your website is built on. However, creating the initial information and getting it published can be a painful process and will invariably drag on without [...]

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A Few Great Email Campaigns

July 2, 2010

Following my previous articles about a few great law firm websites and how to create a drip email campaign, this article shares my file of great email campaigns that have come through my inbox. The most important feature for each of these is immediate impact, which usually accomplished through great color or imagery – your [...]

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How to Create a Drip Email Campaign

July 1, 2010

There are plenty of articles out there about why email marketing is good for your business but this article offers the complimentary “how to” instead. A drip email campaign is one where you develop a single concept, message, or goal and continue to pepper your network with brief messages to persuade or influence. The idea [...]

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A Few of the Best Law Firm Websites

June 3, 2010

Sometimes we all need a few visuals to help us understand what we like. I have a practice of keeping a reference file of great law firm websites to help inspire the design, functionality or content of future sites. In my book, websites cannot be considered the best unless they look good, are easily found [...]

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