Karin Conroy

Karin Conroy has vast experience providing marketing for law firms. Her background includes design and marketing management, and creative and analytical skills which provides inspired solutions for her clients. Karin has an MBA from the University of California and BA from the University of Minnesota. Her Best Law Firm Websites post was awarded the Most Popular Post of 2010.

2comments

Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.

generic-stock-images

Website redesign projects often begin with phrases like “our website looks generic”, or “we hate our site, it looks like a template,” or “our website does not convey the image of our firm.” The answer to all of these problems is imagery. When your website uses generic images, your website looks generic. Maybe you have a fancy layout, or a tricky animated slideshow, or messaging and copywriting that you have slaved over, but none of these will survive the malignant tumor of horrible images.

Keep Reading ⇒

5comments

See our Law Technology Buyer's Guide for our top technology recommendations.

mailbox-app-hype

Mailbox has finally been released in the iTunes App Store amidst much excitement and hype. The app is free and only available for Gmail right now, so no risk to download and try out, however there is quite a wait for activation, as I discuss below.

Keep Reading ⇒

2comments

marketing-dashboard

A marketing dashboard is one of the best tools to bring your business strategies, history, goals, and aspirations all in one place. Synonymous to a car’s speedometer, dashboards are more or less a pictorial graph that sums up your company’s goals, performance, and credibility over the years onto a single platform.

Nurturing a business is all about keeping up with its growth and automating your systems to ensure your efforts are measured. Understanding the needs of the market, using the right metrics to evaluate yourself, and acting on the data that you gather through the dashboard is what that makes for a successful business.

Keep Reading ⇒

3comments

Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.

Post image for Website Design Best Practices

Designing a website with a clear and targeted perspective can work wonders for your business and make it a raving success with just the right choice of layout and images. Just as your business is a manifestation of your ideas and conceptualization, your website design should be a mirror of your smart aesthetic sense. A spark of creativity and a unique personal touch can turn even the a simple website into a glorious success. Follow the following simple tips to make your web page stand out and shine amongst a sea of others!

Keep Reading ⇒

4comments

Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.

Post image for Hiring a Photographer vs. Using Stock Photos

Hiring a photographer creates unique images for your website rather than the generic images usually found on stock photo websites. Grabbing the audience and making your firm distinct is not an easy task, especially when there are multiple options and law firms for them to browse. However, convincing words and attractive catch phrases are just not enough, and never communicate as well as compelling visuals. Avoiding generic and unattractive images available online and using unique, creative and appealing photos by hiring a photographer can help you carve your own personal niche, evoke feeling through your words, and make the client bond with your work.

Keep Reading ⇒

2comments

See our Law Technology Buyer's Guide for our top technology recommendations.

Post image for Harvest for Invoicing and Estimates

Harvest is one of the online tools in my arsenal that I constantly rave about. I use Harvest in my business for estimates and invoices on a regular basis, and it helps keep my business systematic! This is an amazing all-in-one tool that can help you create professional invoices, keep track of your time, and detailed estimates in no time. The add-ons and bonus features that come with the package make it a top choice of users worldwide. With attractive layout, unlimited clients and wide accessibility, Harvest is a great solution for business management.

Keep Reading ⇒

Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.

Post image for Website Content : Getting it Done

Creating great website content takes time and requires skill and organization. Content is the biggest challenge for clients and leads to serious delays in launching a website. Here are a few tips and resources to help you through the process.

A few years ago, I wrote Website Content in 5 Easy Steps, however the problem persists with nearly all of my clients. The best plan of action is to be realistic from the start of the project. Ask yourself it would be more realistic to hire a copywriter who is dedicated to completing your content and has experience in crafting your message with a focus on SEO.

Keep Reading ⇒

24comments

Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.

Post image for Best Law Firm Websites of 2012

This year’s post about best law firm websites is a little different than the past. In 2010 and 2011, I provided links of sites that I found to be the best representation of great website design in order to provide inspiration for firms that were looking to develop or redesign their websites. I based my choices on my own professional design judgement with a few criteria that I explained.

This year, nominations took place here, on Lawyerist.

Keep Reading ⇒

15comments

Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.

Post image for Sam Glover is Not Always the Best Role Model

Isn’t that the truth? —Ed.

Sam Glover may have his finger on the pulse of technology, run a successful law practice blog, and write PHP code in his sleep, but lets be realistic. We have all learned many lessons the hard way, such as the “time is money” lesson, and the “stick to what you know” lesson. As a result, we are all painfully sympathetic to newer shows like Renovation Realities , Rescue Renovation, and Disaster DIY that often feature homeowners getting in over their heads.

Likewise, I have had a few too many experiences recently with clients who attempt to tackle website design only to have it explode like a homeowner hitting a sewer main. In the same way you do not want DIY legal clients, I prefer not to have DIY marketing clients.

Keep Reading ⇒