In a word, yes. However, not necessarily in the ways that you might think. And certainly not in the ways and numbers that your average friendly internet marketer might be trying to convince you.
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Gyi Tsakalakis
Hi, I'm Gyi Tsakalakis. I help lawyers with web marketing. Need some help? Would you like to ask me a question or have a discussion? You can also contact me at gyi.tsakalakis@gmail.com,@gyitsakalakis or +Gyi Tsakalakis.
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Website builders can offer a simple, clean way to create a static front page to post information. Godaddy’s new Website Builder (formerly Website Tonight) claims to be fast, easy, mobile and complete. But fast and easy really shouldn’t be the highest priorities in developing a website for a business, especially when that business is a law firm.
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The web is huge. And the barriers to entry to enter the online publishing market continue to erode. Which means that just about anyone with an internet connection can publish “stuff” online. And so, it’s no surprise that there is a lot of unreliable information on the web.
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At some point, you’ll probably decide that you need a law firm website. And when you do, you’ll have to make a variety of decisions. One of those decisions will be whether to go with a custom or template-based website design.
And like most things, there are pros and cons to each.
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Looking for some law firm marketing ideas? Consider hosting an event.
Whether it’s Red Bull’s flugtag or mission to the edge of space, engagement marketing has become a popular way for businesses to create meaningful experiences for their consumers.
And you don’t even need to parachute from the edge of space or crash-land in Lake Michigan.
From the good folks who brought us The Handbook on Lawyer Advertising & Solicitation, comes the Proposed Advisory Opinion on Attorney SEO.
As reported by Gary Blankenship in Lawyers must take care on how they drive traffic to their websites
Using secretive techniques to lure Internet users to a law firm website with false or deceptive information is wrong, members of the Bar’s Standing Committee on Advertising agree, but the committee wants more time to research the technical issues before approving an advisory opinion.
The committee met September 20 at the Bar’s Midyear Meeting in Orlando and reviewed a proposed advertising advisory opinion that addressed hidden text and meta tags (words on a webpage that are not visible to the viewer).
But there’s just one problem. These folks don’t really seem to know SEO. For example, they seem to imply that the use of the keywords meta tag can be used to optimize positions in search engine results. However, the keywords meta tag is not used by search engines (at least not by Google, at least not since 2009) to rank sites.
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Guest blogging can be a good way to get your writing in front of new audiences and build your reputation as an author. Accepting guest posts can also help you attract new visitors to your own blog and build your blog’s credibility.
But before you send out that mass email soliciting bloggers for guest post opportunities, here are some things to think about.
Get yourself up and running with WordPress with our 30-minute WordPress setup guide.
If you use WordPress and want to allow visitors to contact you through your law firm website or blog, the Contact Form 7 plugin might be the best solution for you.
It’s free, easy to install and configure.
Installing Contact Form 7
Before installing any plugin, make sure you have a recent site and database backup. Plugins and incompatibilities can crash sites. Be sure that you’re familiar with backing up and restoring your WordPress installation.
Like other WordPress plugins, installing Contact Form 7 is done in a few simple steps:
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If you track how people interact with with your web pages, one of the metrics you will become familiar is site traffic. The Traffic Overview helps you understand how people find your site.
But not all traffic is created equal.
The web is a really big place and you’ll likely receive visitors in many different ways and many different places. And a lot of this traffic may not even be from actual people (bots).
In fact, more likely than not, only a very small percentage of your total overall site traffic is likely to be quality traffic. In other words, real people that are interested in what you have published on your website or blog.
Here is one way to dig deeper to see some of your ‘real’ traffic.
![Nominate the Best Law Firm Websites (2013 Edition) [UPDATED]](http://lawyerist.com/lawyerist/wp-content/plugins/wordpress-popular-posts/timthumb.php?src=http://lawyerist.com/lawyerist/wp-content/uploads/2013/05/best-law-firm-websites-nominations-2013.jpg&h=90&w=90)
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Better Blog Commenting
by Gyi Tsakalakis on December 17, 2012 in Legal Marketing
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One of the ways that the internet truly changed publishing is that it provides readers with the ability to publish back. The ability to comment on blogs and articles empowered readers’ free speech. Unfortunately, in the realm of online dialogue, commenting on blogs is one of the more underutilized and misused tools.
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