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Is a legal blog effective for business development? In Inside Straight: Business Development (Part 3), Above The Law contributor, and former prolific niche legal blogger, Mark Herrmann, concludes that “it depends on what you want.” Here are seven positives that he took away from his legal blog experience:
- He became a better lawyer.
- He influenced the law.
- He became plugged in to events in his area of the law.
- He raised his, and his firm’s, professional profile in his particular field of law.
- He received invitations that further raised his profile in the field.
- He got a book deal.
- He had fun.
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For better or for worse, social media and networking tools are probably here to stay. And while these tools can be effective in building new professional relationships, and even increasing your search engine visibility, they are not without limitation and even some risk. Therefore, having a social media policy for your law firm just makes sense. Massachusetts lawyer, writer and media consultant, Bob Ambrogi, provides two great sources for getting started with developing a social media policy for your law firm:
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Choosing how your law firm website will be developed is critically important to how effective it is likely to be. As anyone who has searched for law firm website development options knows, there are an overwhelming number of options from which to choose. Time and time again, we find ourselves recommending WordPress.
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Websites, blogs, and social networking sites are becoming used more and more by the legal profession. They have become one of the most efficient and effective ways for legal professionals to both communicate, as well as, interact with clients, prospective clients, and the general public.
However, these web technologies are not without serious ethical implications and consequences. Recently, the American Bar Association has shed some light on its position with regard to the ethical implications of legal web strategy.
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http://flic.kr/p/6M7fJN
As we anticipated, the Google local experiment has become a reality. On October 27, 2010, Google announced a significant change that, in my humble opinion, will have a huge impact on local search visibility for law firms. According to Google, Place Search is,
. . . a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go.
If Place Search hasn’t rolled out in your area, you can preview the differences with this link.
Let’s take a look at how this change will impact localized legal services searches.
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http://flic.kr/p/47R2ts
By now, you probably know how links to your law firm website work like votes for your website in a search engine’s unequal democracy. And you are probably becoming more familiar with some these most common link-building methods:
On the other hand, you may not be familiar with some of the more effective link building strategies that are available to legal professionals. Here is a two-step process that can be useful for acquiring links from high-quality sources.
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http://flic.kr/p/86Q3gF
Recently, I have received a lot of inquiries from legal professionals about advertising on Facebook. While I’m very cautious in recommending Facebook advertising for lawyers, in some instances it may be an effective advertising investment.
Needless to say, Facebook advertising claims to “reach over 500 million people where they connect and share.”
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http://www.flickr.com/photos/atibens/4564801815/
As he frequently does, Seth Godin caught my eye with Train Your Customers:
Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve.
Several of Seth’s trained customer behaviors apply equally well to legal clients:
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As I posted at Law Marketing Monitor, the recent discovery of some Google SERP (search engine results page) tests could have a significant impact on your law firm’s Google visibility. The experimental SERPs were captured on July 3rd & 4th by Linda Buquet of Catalyst eMarketing. Linda first reported her findings on the popular Blumenthals local search blog. Here’s a screenshot of what she discovered:
Image by Linda Buquet of Catalyst eMarketing
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Advanced Law Firm Link Building
by Gyi Tsakalakis on October 25, 2010 in Legal Marketing
Want a great blog on Lawyerist's network of blogs? Get a great one for just $99/month from Lawyerist Sites.
http://flic.kr/p/47R2ts
By now, you probably know how links to your law firm website work like votes for your website in a search engine’s unequal democracy. And you are probably becoming more familiar with some these most common link-building methods:
On the other hand, you may not be familiar with some of the more effective link building strategies that are available to legal professionals. Here is a two-step process that can be useful for acquiring links from high-quality sources.
Keep Reading ⇒