Hi, I'm Gyi Tsakalakis. I help lawyers with web marketing. Need some help? Would you like to ask me a question or have a discussion? You can also contact me at gyi.tsakalakis@gmail.com,@gyitsakalakis or +Gyi Tsakalakis.
Having trouble organizing notes and to-do lists in a way that helps you complete tasks? Before you get another freaky tattoo, check out Workflowy.
It just may be the world’s best tool for taking notes and making lists.
Here’s why I believe WorkFlowy will soon be one of your favorite productivity tools too.
Did you catch this one? As reported by Central Florida News 13:
You’ve seen him on commercials saying he’s “For the People.” Now, Orlando attorney John Morgan is “For Tim Tebow.”
Morgan’s law firm Morgan and Morgan released an ad on the firm’s official YouTube account. In it, Morgan makes a case for the Jacksonville Jaguars to sign the former Denver Broncos and New York Jets quarterback.
The ad will reportedly play on TV and radio in the Jacksonville area.
So, why is Morgan doing all of this?
John Morgan’s son says they’re not just big fans, they love the guy.
If you plan on having a successful career as a lawyer, you had better understand some things about trust.
How is it created? How is it destroyed?
Who trusts you? Who do you trust?
What types of things do you do at your practice to earn, nurture and solidify trust?
Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
Which earn better click-through for an informational legal search, authorship or video snippets?
That was the question that Matt Green and John Van Bockern (Ethical SEO Consulting) set out to explore on behalf of The Reeves Law Group in their recent survey.
If you’re unfamiliar with rich snippets you might want to start here.
A previous study seemed to indicate that authorship in organic search results might be more effective in terms of attracting clicks than video snippets. At least for the search “car accident lawyer.”
I was curious whether the results would hold true for a more informational search. Here’s what they did and what they found.
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I’m currently revisiting The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do About It.
Whether you’re thinking about starting your own law firm or you already have your own law firm, it’s a book I recommend (here are some others).
Sam reviewed it here. If you don’t bother with his full review, read this:
What he means is this: build your business as if you were building the prototype for a franchise, a packaged business model you could sell repeatedly, whether or not you actually intend to do so.
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But will it work for a law firm? In particular, will it work for a solo practitioner or small law firm?
Yes, if your goal is to grow into a small (or large) firm. No if you want to stay solo. Gerber points out that a sole proprietorship is a recipe for exhaustion and burnout. And I think he is probably right when it comes to “regular” businesses. Professional businesses are a bit different, and I think we can “stay small” without going insane. If you do want to grow, however, there is a lot to learn from the franchise model. Even if you do not want to grow, there is a lot you can learn from this book.
But this post isn’t completely about the book. It’s about understanding one important point from the book: The difference between working in a business and working on a business.
Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
Lawyers are always asking. “who has the best law firm website?” And I always answer, “that’s easy, Saul Goodman.”
But what makes attorney Goodman’s website the best?
Is it the design? His calls to action? His messaging? The SEO?
Let me break it down for you.
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Last year, Kony 2012, Red Bull’s “Stratos” and “Angry Birds Space” all cracked 100 million views over the course of the year, the first time any branded video has done that in a year.
Viral marketing has become a popular buzzword and strategy for a variety of businesses. After all, what business owner doesn’t like the idea of getting their message out with little time, a minimal budget and achieving pandemic reach.
But can law firms benefit from viral marketing strategies?
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Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
No matter how people initially find you, it’s likely that many of them will turn to the internet to gather information about you. And what they find (and don’t find) is likely to matter to them.
One way you can help people find you in search engines, is to make sure that you’re taking advantage of structured data markup. Using structured data markup helps search engines display rich snippets in their results. Currently, two of the more relevant rich snippets for lawyers are author information and video snippets.
Get yourself up and running with WordPress with our 30-minute WordPress setup guide.
Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
I’ve never been big on “static website builders.“
Squarespace is quickly changing my mind.
Will lawyers ever stop using Twitter for something besides soliciting their next criminal defense client?
If lawyers’ use of television, radio and billboards are any indication, probably not.
But can social media be used for something more than solicitation, self-promotional spam and merely being funny? I think so. Still trying to wrap your head around how you might use social media? Perhaps Mayor Booker will give you some ideas.
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