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I use professional video equipment to shoot educational video for attorneys. I recently bought an iPhone 4S and intended to use it for quick video interviews and on-the-run educational video.
The Fostex AR-4i is an iPhone audio microphone adapter. It’s a piece of audio equipment that converts the built-in microphone on the iPhone into a true audio capture device to allow improved audio for your video.
Overall review: RECOMMENDED.
See the Fostex in action after the break.
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Do-it-yourself lawyers producing video often focus on content and don’t pay much attention to technique and technical settings. That’s often the reason for a disconnect between what the attorney intended and the video he winds up with.
Framing is especially important, for two reasons:
- Where you are physically within the video frame is important to keep viewer interested, and
- Many lawyers simply forget to turn around to see if there is anything aesthetically unpleasing behind them when creating their video.
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I recently reviewed an attorney video where two lawyers were sitting in front of a webcam with only their office lights to illuminate them. The video quality was awful. Their eyes were filled with shadows and you could not even see their faces. Clearly, they did not bother to use any external lights. Big mistake.
One of the key components of creating really good video is to illuminate yourself so people can actually see you and hear you at the same time. If your viewer is unable to see you while watching a video, you can pretty much guarantee that they will leave your video despite the fact that you are offering them useful information. That is not the type of video you want to create to show the world that you have useful information for your potential clients and consumers.
There are different types of lights and different places to put them when shooting your video. Watch the video to learn more about how to illuminate yourself and be seen.
The better question to ask yourself is, “What cameras should you not use to create good quality attorney video?”
There’s lots of cameras on the market ranging from pocket handy-cams, smart phones, iPhones and camcorders to digital SLR’s and professional video cameras.
Two important points you need to know:
- What you can afford, and
- The type of client you want to attract with your marketing.
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You’ve got useful content but don’t know how to put together a nice concise package that your online viewer wants to watch. You have good ideas but you just don’t know what format to use to create a nice video. What do you do?
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Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
The most important component of creating attorney video is planning what content you will talk about in your video. If you don’t have the right content, your video will not be watched. Someone may click on the title and start to play the video, however if you talk about yourself or your law firm, I can pretty much assure you that your video will not be watched.
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Did you know that over 2 million videos are watched on YouTube per day? Only six years ago, YouTube was a fledgling website and nobody knew what to do with video content. Now, it is the number two search engine in the world, directly behind Google. And by the way, guess who owns YouTube? The answer is . . . Google.
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I am honored to be the newest Lawyerist contributor and I look forward to participating in one of the most interesting and informative sites the legal community has to offer.
My offerings may be a little different than the many other fine contributors to Lawyerist in that most, if not all, will come to you in the form of videos. Why? Because I have found that video forms a bond and trust with your viewer. Video differentiates you from everyone else. Video establishes you as an expert without you ever having to say you’re an expert.
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