Aaron Street

Aaron Street is the co-founder and Publisher of the law practice blog Lawyerist and its law firm website design business Lawyerist Sites.He works as a Program Attorney for the Minnesota State Bar Association Continuing Legal Education (Minnesota CLE), where he helps develop continuing education programs and manages Minnesota CLE's New Lawyer Initiative.

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Law Firm SEO Has Not Changed in 40 Years

The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.

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Heartbleed: What Lawyers and Law Firms Need to Know

What the Heartbleed security breach really means for lawyers and law firms, without too much techno-jargon or over-use of dumbed-down metaphor.

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Law School Career Services Fail, But There Are Fixes

Law school career services offices provide little career development benefit to law students. Here are some fixes.

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Applying to Law School? Please Reconsider!

Thinking of applying to law school? It is time to rethink your application. While law school admissions are at an all-time high, law jobs are disappearing.

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My ScanSnap Crashed; It Just Needed a Quick Fix

Upgrade your ScanSnap scanner software to fix a bug with Windows 7.

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The One Secret to Online Legal Marketing

All online marketing plans should be created with one simple idea in mind.

Add Some Emotion to Your Client Invoices

Consider tapping your clients' emotions to get them to pay your monthly invoices.

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Tap the Hidden Talent in Your Law Firm

Discover the hidden talents of your law firm staff---and how to use them for more profitability.

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Rethink Motivation in Your Law Firm

Dan Pink, a non-practicing attorney and former speechwriter for Vice President Al Gore, just spent the past couple of years studying the science of employee motivation. He is about to publish a new book on the topic, which you can pre-order on Amazon: Drive: The Surprising Truth About What Motivates Us. Pink demonstrates that traditional […]

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Trust Your Gut: Don’t Accept All Prospective Clients

In tough economic times, many lawyers have a tendency to accept all the prospective clients who come in the door. The problem with this approach is that a small percentage of prospective clients will end up taking up a lot of your time while paying you little. You know who these people are, but sometimes […]

How I upgraded to the new iPhone 3G S for under $15.00

The new Apple iPhone 3G S is certainly the gadget of the moment. With a new operating system, faster processor, and video capabilities, like a lot of folks, I wanted to upgrade. One problem, however, was frequent concern about the upgrade price. Many tech blogs were reporting it would cost as much as $500 to […]

Review: Twitter Means Business—How microblogging can help or hurt your company

We have been writing about using Twitter for legal marketing for over a year now. If you still have not checked Twitter out, or if you feel like you need to learn more about how to use it for your practice, you might want to check out some books on Twitter best practices. There are […]

Acrobat.com Presentations: a future PowerPoint killer?

Today, Adobe releases a new collaborative Presentations application for its free online Acrobat.com cloud-based office suite. This new presentation software brings Acrobat.com one step closer to being a full-fledged online replacement for Microsoft Office. Since all of Acrobat.com is still in a beta phase, none of the products are fully developed — and some need […]

Five shocking ways your computer is at risk

Even if you have read our previous posts on data security and encryption, your computer data is probably still at risk. Scientific American recently reported on a variety of “side-channel” data vulnerabilities–threats of data theft through passive or mechanical means that bypass your software and operating system altogether. Below are five frightening new ways to […]

Happy Earth Day: cut down on printer waste with GreenPrint

In honor of Earth Day, GreenPrint is a simple piece of software you might want to check out. GreenPrint reduces printer waste, saving time, energy, and trees. GreenPrint’s patent-pending technology does this by analyzing each page of every document sent to the printer and looking for typical waste characteristics (like that last page with just […]