Add Social Networking To Your Litigation Toolbox
Plenty of attorneys use the traditional press as part of their litigation strategy—using Facebook and other social networking sites may be the next step.
A Vermont brewery fought off a copyright claim from Hansen Beverages, the company behind Monster energy drinks, in part by launching a viral internet campaign that included a Facebook page.
In many ways, using social media is no different than using more traditional media to gain leverage—especially in David versus Goliath type cases. Raising social awareness of a potential claim is many times much more persuasive than having a star witness. Using social media does not apply to all cases and potential claims. But when it does, it can be a powerful tool to add to your litigation arsenal.
(photo: Austin ampersand Zak)