Add Some Emotion to Your Client Invoices

by Aaron Street on October 29, 2009

vet_invoiceIf you have occasional trouble collecting from clients, you might want to consider experimenting by tapping their emotions with your next invoice.

Paperclip a picture of your daughter’s soccer championship, or you and your spouse volunteering at a local event. Or maybe even include a personal photo as part of your invoice (as the veterinarian did in the example on the right).

This can serve two purposes. First, it humanizes you and taps your client’s emotions as they decide which bills to prioritize this month. Second, it builds your “know, like, and trust” factor, improving your long-term relationships with clients and engaging them on a deeper level than their other service providers.

Emotionally Intelligent Invoices | Dan Pink

FREE Lawyerist Insider Newsletter
Receive free advice on marketing, practice management, legal technology, and careers with our email newsletter, the Lawyerist Insider.
Name: 
Email: 
 

Aaron Street is the Publisher of Lawyerist and an attorney and entrepreneur in Minneapolis, MN.

{ 1 comment… read it below or add one }

Karen Lundquist October 29, 2009 at 10:34 am

I wonder if a scan of my bank statement would get their emotions and sympathies going and get them to pay…they can see how low my bank account will be (and is!) without their money!

Leave a Comment

When you post a comment on this blog, you grant us the right to modify or delete your comment, but we have no duty to do so.

 Subscribe to the FREE Lawyerist Insider Newsletter 

Previous post:

Next post: