When it comes to marketing your practice, it is essential to know your audience and focus your marketing on the needs of your potential client base. Take Peter John, a 1998 graduate of the LSU Law Center who holds an MBA and, apparently, a pilot’s license. He is also a reggae artist with some catchy lines.
David Lat called up P’Ta Mon last August, and John turns out to be quite articulate and even a bit sage about his advertising campaign.
You’ve got to find your style and go with it.
[Thanks, Zale Dowlen!]
Sam Glover is a business and consumer rights lawyer and the creator of Lawyerist.
Lawyerist is the #1 law practice blog. We write about marketing, practice management, career development, and more.
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Sam, the links for this posting are not working. Also, I think this should be up for 2008 post of the year. How awesome is “P’Ta Mon”….
Fixed. AboveTheLaw had an update I missed, as well.