AWeber Email Marketing Software Review

aweber logo 300x61 AWeber Email Marketing Software ReviewSending emails to people who want to receive them is still one of the most effective ways to nurture professional relationships. AWeber email marketing software is a powerful, easy-to-use tool for executing effective and affordable email campaigns.

Features

One of most important components to effective email campaigns is managing and segmenting subscribers. Different people will want to receive different types of emails from you. Some may want to sign-up for your firm’s monthly newsletter. Others may want to receive more regular messages from you (i.e. tips, updates, blog posts, etc). The point is that you’re going to need a way to manage different subscriber lists. AWeber has some really nice features for managing subscribers. Their web form builder makes it really easy to customize the fields, look and feel of your web forms.

They also provide a pretty good assortment of HTML email templates from which to choose.
AWeber Templates 640x254 AWeber Email Marketing Software Review

Of course, you can also build your own HTML email template from scratch and import existing templates.

They also do a nice job with autoresponder follow-up. This is especially useful for creating email drip campaigns.

Support

To me, support remains one of the most considerations in choosing a new software tool. If you’re new to email marketing, you’re going to have a lot of questions. Not only about using AWeber specifically, but also more generally about email best practices.

AWeber provides a variety of support options for help using their tools, as well as, how to set-up, test and monitor the effectiveness of various email campaigns. They offer the following support options:

  • Live Phone Support
  • Online Chat Support
  • A Comprehensive Knowledge Base
  • Live Instructional Webinars
  • Video Tutorials

AWeber How To Videos and Walkthroughs 640x625 AWeber Email Marketing Software Review

I’ve personally used their phone and chat support on several occasions. In my experience, their support folks communicated clearly and were usually able to resolve my issue or answer my question in under thirty minutes. I’ve also been able to connect with their support people in a relatively short amount of time (usually under five minutes).

Integrations

It’s also important to me that software is able to easily integrate with other solutions. AWeber Labs lists some popular apps and also has documentation and resources for developers to build integrations using their API.

AWeber Email Marketing API AWeber Labs 640x106 AWeber Email Marketing Software Review

While I don’t expect that most Lawyerist readers are likely to “roll-their-own” integrations, you may want to investigate how AWeber might work with some of your existing systems.

I’ve found AWeber’s integration with unbounce to be especially easy to implement.

Pricing

In my experience, most email marketing software solutions offer monthly pricing based on subscribers. AWeber follows this convention. Here are their advanced pricing plans at time of writing:
Affordable Email Marketing Price Your AWeber Account 640x308 AWeber Email Marketing Software Review
For comparison, here are Mail Chimp’s:

Pricing MailChimp 640x111 AWeber Email Marketing Software Review

Not significantly different in my opinion. However, it’s worth noting that Mail Chimp appears more affordable for lower subscriber volumes and AWeber for higher numbers of subscribers.

More AWeber Reviews & Comparisons

Here are a few more AWeber reviews/articles also worth reading:


AWeber Email Marketing Software


Reviewed by Gyi Tsakalakis on Dec 27.
Summary: Powerful, affordable, intuitive autoresponder.
Description: It’s pretty easy to understand why AWeber is considered the leader in email marketing autoresponder software. It’s powerful, easy-to-use and affordable.
Rating: 5

  • http://lawyerist.com/author/samglover/ Sam Glover

    I’d give it more like a 3. AWeber’s deliverability comes at the expense of ludicrously draconian opt-in rules. Want to import your list from another service? Nope. You’ll have to ask everyone to re-sign up.

    Want to sign up your clients based on an agreement to receive your newsletter than you put in your retainer? Nope. They’ll have to re-confirm.

    It’s great for internet marketers. It’s awful for lawyers just trying to send email to clients and contacts. MailChimp is a much better option.

  • http://www.aweber.com Jordan

    Hi Sam!

    Thank you for your feedback but that is not entirely accurate. We do normally require an opt-in message for any import from a 3rd party to validate an audit trail and optimize deliverability.

    However, if we have the opportunity to review your subscriber list, your previous opt-in methods and engagement, we are happy to look into allowing the subscribers to be moved over with any additional confirmation.

    There are no guarantees with this, however in cases where best practices were followed initially, we are happy to get your subscribers moved over without any further action.

    If you would like to look into this with our service, please contact our Solutions team:

    https://www.aweber.com/contact-us.htm

    Regards,
    Jordan S. Premick
    Customer Solutions Supervisor

    • http://lawyerist.com/author/samglover/ Sam Glover

      Already tried. iContact and MailChimp are out. You’ve got a decent feature set, but it’s no good for someone who just wants to email clients. It’s fine for Internet marketers, but no good for lawyers.